Electra

OVERVIEW

Electric bike company, Electra, was looking to give a “green” makeover to an unsightly brick wall that greeted their guests upon entering their headquarters. The goal was to do a complete cover-up, while promoting their sustainable brand.

• Client voiced the desire to cover entire brick wall with moss and a complementary logo.
• Would need a moss pattern that didn’t overwhelm the logo, but still had a playful design.
• Existing wall would need additional supports to properly mount moss panels.

• Using digital imaging, we presented many rounds of logo and moss combinations.
• Worked closely with client to create a custom pattern that gave the modern and fun style they were looking for.
• Sized logo to proportionally balance the size of the room and doorway.
• Due to existing brick wall, mounted a custom plywood backing to assure proper support.

We’re very excited to have created a custom moss design that complemented Electra’s space so perfectly. The moss wall completely transformed the office interior and simultaneously enhanced their brand experience. We call that a win-win!

• All design elements were created prior to install-day and assembled on-site.
• Company desired to complete project in time for their official opening day. Our Greenleaf IPS team was able to promptly schedule a weekend installation and complete in less than half a day.
• Acrylic blue Electra logo was strategically placed at 5-6 feet above the floor to be at eye-level.